Corporate Communications

consultants lend support, direction and perspective to every stage of your project. With experience in print, audio-visual, and CD-ROM and web-based content, we handle every aspect of external and internal business communications. Our brochures, newsletters, annual reports, speeches, memoranda and special presentation scripts get your point across. We have provided marketing and advertising materials for StoryworkTM and General Systems Consulting, and for such full-service agencies as ideografi and BMC Media.

Media & Public Relations

Long experience inside the media gives us the know-how to help clients attract positive coverage. consultants write press releases and produce media kits, and we ghostwrite op-ed articles. Though we don't usually make media calls, we tell clients how to, or we link them with a firm that does. We have also been assisting one of the nation's leading web-based public relations firms in the preparation of corporate internet-monitoring reports.

Content for New Media

Writing for web sites and CD-ROMs isn't like other writing. Restless cyber-surfers demand content that's short and clear. Like this.

We provide content for a broad range of clients, including TransWeb, Henry Ford Health System, and numerous departments at the University of Michigan.

Health Care Communications

The changing American health care system demands clear and persuasive communication to a range of audiences - patients, referring physicians, the community. Since one of us covered medicine for a major newspaper, and another worked in human resources at a major hospital, we offer not only professional writing skills but also a working knowledge of this complex industry. Clients include Henry Ford Health System, William Beaumont Hospital, Karmanos Cancer Institute, and the Southeast Michigan Health and Hospital Council.

Human Resources & Training

As businesses continue to demand more work from smaller staffs, eases the workforce burden with marketing copy and training materials developed for highly regarded human resource development firms such as Human Synergistics International and organizational consultants such as StoryWorkTM. We also create leadership, teamwork, and organizational development and training programs directly for corporate clients.

Advertising & Marketing

writers have years of experience writing advertisements for trade publications, magazines, newspapers, and radio, television and direct mail campaigns. We understand that successful marketing requires more than lean copy and pithy headlines. Since the on-target message must also be well packaged, we associate with cutting-edge design firms that make even unwanted messages easy to look at. We have worked with advertising, marketing, and public relations firms such as BMC Media, ideografi, and Rose Public Relations.

Publishing Consulting

In the increasingly competitive publishing industry, aspiring writers - even veteran authors - are turning to professional consultants for help. We handle book proposals and ghostwriting assignments. We edit and polish manuscripts. We help people get started in self-publishing ventures. And we provide editing and other consulting services directly to publishers.

Legal &Technical

consultants are experienced at making technical information easy to read and understand. Our writers have devised technical manuals, ghost-written articles for legal periodicals, and explained a public company's intricate scientific research to its lay investors. Corporate clients include Lear Corporation and the law firm of Miller, Canfield, Paddock and Stone.